AI-Driven Media Engagement Platform for a Leading Journalism and PR Marketplace
Synapse, a new marketplace for journalists and PRs, faced the challenge of outdated technology that couldn’t effectively handle the massive flow of data and pitches, leading to inefficiencies and missed opportunities. SmartDev addressed these challenges by implementing an AI-driven solution within Synapse’s platform. This solution upgraded the user interface and enhanced API functionalities, enabling AI-generated content suggestions and personalized journalist-PR matches based on profiles and expertise. This strategic update provided a scalable and precise platform to meet the evolving demands of the media and PR industry.
Headcount
5 headcounts (1 AI Architect, 1 AI engineer, 1 Full Stack PHP developer, 1 QA, 1 Project Manager)
Industry
Journalism and Media
Products and Services
AI-Driven PR Platform
Timescales
2 months
Country
United Kingdom
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The Challenge
Synapse faced significant challenges in overhauling its platform to enhance service delivery for journalists and PR professionals. The platform struggled with legacy technology not equipped to handle the vast data generated by countless PR pitches. This resulted in journalists being overwhelmed with irrelevant pitches, obstructing effective communication and diminishing opportunities for impactful storytelling.
Moreover, Synapse needed to incorporate advanced AI capabilities into its existing PHP-based platform to enable personalized recommendations and content suggestions that align with journalists’ profiles, expertise, and writing preferences. This required a sophisticated update of the user interface and API enhancements, demanding careful planning to ensure robustness and user-friendliness. Managing these technical enhancements while maintaining a seamless user experience presented a complex challenge for Synapse in its quest to redefine interactions within the PR and media sectors.
Technology Stacks
Python
Open AI
MySQL
PHP
ChromeDB
Docker
The Solution
SmartDev tackled Synapse’s challenges with a focused development of AI-driven functionalities. This targeted initiative allowed the team to define and adjust the project’s requirements clearly. Prioritizing user experience, SmartDev dedicated substantial efforts to redesigning the platform’s interface, ensuring it was intuitive and visually engaging to support enhanced user interaction.
To address the integration challenges with the existing PHP framework and multiple third-party systems, SmartDev crafted a flexible and scalable codebase. This foundation enabled the seamless integration of advanced AI capabilities and existing functionalities, enhancing the platform’s ability to efficiently handle and analyze large volumes of data. By commencing with a narrowly defined scope and strategically expanding, SmartDev provided a robust solution that resolved the immediate technological gaps and positioned Synapse for future advancements and scalability in the rapidly evolving media and PR landscape.
Core Functions
AI-Powered Pitch Tracking
This feature enables PR professionals to track the performance of their pitches in real-time. AI analytics provide insights into the acceptance, relevancy, and engagement of pitches, such as click-through rates and the likelihood of securing coverage. Automatic alerts also inform users if a pitch has been declined, creating transparency and reducing uncertainty.
AI-Driven Journalist Discovery
Synapse employs AI-driven filtering mechanisms to help PR professionals find the most relevant journalists based on factors like sector, region, and media type. This feature tailors search results to match client expertise and story focus, making it easier to build a niche list of journalists and increase the likelihood of successful outreach.
AI-Enabled Media Requests Monitoring
With AI-powered media request monitoring, PRs can receive real-time updates about journalists’ requests for expert insights, allowing for timely and targeted responses. The platform streamlines the process of reacting to media inquiries, potentially increasing PR coverage opportunities by giving PR professionals a competitive edge in securing relevant stories.
Explore AI Solutions
Unlock the full potential of AI with our cutting-edge AI Services. Imagine harnessing the power of artificial intelligence to revolutionize your business processes and drive innovation. Our AI experts don’t just implement AI solutions—they create strategic pathways to success. From identifying high-value AI opportunities to delivering tailored solutions, we ensure AI works for you, not the other way around. Let’s collaborate to streamline operations, accelerate your digital transformation, and empower your team with intelligent systems designed to enhance efficiency and maximize impact.
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What is SmartDev?
A Swiss company built and managed by highly experienced Europeans with a dedication to technical excellence, passed on to promising Vietnamese developers. SmartDev has 02 outsourced development centres in Danang and Hanoi (Vietnam).
How big is your development team?
SmartDev has a team of nearly 450 people. Our experienced HR team has the technical knowledge to scale teams up and down as appropriate and find the relevant skills for your project.
How do I get a quote?
Put your email address in the form and an expert will contact you shortly after analyzing your business requirements. We sign an NDA to ensure the highest degree of privacy. We will then issue a comprehensive project proposal, including cost estimates, timelines and skills required for your project. Upon agreement, we will assemble your team and begin delivery within ten days.
Why choose SmartDev?
Experienced Global Delivery Practices
Delivering solutions to over 300 clients worldwide, SmartDev has a strong presence on four continents, making us a truly international software development company. We combine the expertise of highly credited global experts with the top engineering talent emerging from Vietnam
Cost Effective Services & Stability
SmartDev offers a blend of cost-effective solutions, agile methodologies, and a client-focused approach. Our proficient team ensures timely project delivery with exceptional quality. Moreover, as a Swiss-made company, we cultivate a people-centric and productive work environment, fostering stability for long-term client relationships.
Fintech & AI Excellence
Our Quality Promise
Our offshore development, onshore management model ensures that we have the correct blend of skills to meet your project needs. Our skills extend to Agile development processes and scrum methods, making sure our projects are always delivered on time to our clients' requirements. We are certified to ISO standard 27001.