Revolutionizing Global Guest Experiences at iconic tourist attractions: Enhances Scalability and Efficiency with SmartDev’s Expertise
With a long history dating back to 1995, this global tourism company has become a leader in capturing and personalizing guest experiences through innovative photography and video products. Operating at over 170 attractions worldwide, including theme parks and cultural landmarks, the company helps visitors preserve their memorable moments at iconic tourist attractions. It has grown into a $120 million enterprise across ten countries with 2,500 employees. Aiming to reach a $200-500 million valuation, a strategic collaboration with SmartDev has been pivotal. SmartDev optimized their platform by redesigning backend systems, enhancing the user interface, and transitioning to a cloud-based infrastructure. This aims to enable seamless global operations and significantly improving the guest experience.
Headcount
22 staffs (1 PM, 1 BA, 1 UI/UX Designer, 1 Solution Lead, 1 Tech Lead, 2 Devops, 3 Golang Developers, 4 Java Developers, 5 Front-end Developers, 3 QA)
Industry
Guest Experience Enhancement | Platform Development & Maintenance
Timescales
3 months (Ongoing)
Country
United States
Create impactful outcomes With SmartDev
The Challenge
System Capacity Limitations: As our client’s platform expanded, their existing system struggled to keep pace with the growing demands of the business. Key areas such as Presold/Tex, digital content, and bundles outgrew the system’s capacity, leading to operational inefficiencies. This growth pushed the system beyond its limits, making it increasingly difficult to manage daily operations effectively.
Rising System Costs: The costs associated with maintaining the outdated system continued to rise, straining the company’s resources.
Despite implementing various tactical and iterative actions, the system’s inefficiencies persisted. These escalating expenses became unsustainable, necessitating a comprehensive overhaul to reduce costs and improve overall efficiency.
Fragile System Architecture: The existing system had become too fragile to support further improvements or extensions. Any attempt to enhance or expand the system risked causing disruptions to critical business functions. The brittle architecture made it difficult to implement new features or adapt to changing business needs, creating significant operational risks.
Technology Stacks
React
Java
PostgreSQL
Next.JS
AWS
GO
The Solution
AWS Landing Zone Implementation
SmartDev implemented a scalable AWS Landing Zone (LZ) using AWS Control Tower, integrated with our client’s IT ecosystem. This setup provided a secure, multi-account environment with governance for AWS workloads, ensuring a robust and scalable cloud infrastructure.
System Redevelopment
The backend, Admin UI, and infrastructure were completely redeveloped, including rigorous testing and validation. Success metrics were established, and knowledge transfer plans ensured our client’s teams could manage and maintain the system independently.
Cloud-Native Transition and Microservices Architecture
SmartDev transitioned the system to a cloud-native architecture with serverless technologies, breaking down the monolithic application into microservices. This enhanced scalability, improved system resilience, and reduced operational risks.
Application Core Features
Content Management
The system facilitates seamless content creation and management, tailored to enhance guest interactions. Automated workflows drive content personalization, ensuring each guest receives a uniquely tailored experience that resonates on a personal level.
Data Processing
The platform’s advanced data processing capabilities enable the efficient handling of vast amounts of data, transforming it into real-time insights. This empowers our clients to make informed, datadriven decisions that optimize guest experiences and operational efficiency. The platform’s advanced data processing capabilities enable the efficient handling of vast amounts of data, transforming it into real-time insights.
Real-time Analytics
The system offers robust real-time analytics, providing actionable insights into guest interactions and operational performance. This feature enables the client to monitor and adapt to the dynamic needs of various attractions, ensuring consistently high service standards.
Client Testimonial
Our client praised SmartDev’s ability to deliver high-quality solutions and drive impactful results. The collaboration enabled us to enhance the scalability and efficiency of MagicOSv2, aligning with the latest industry standards. The deployment of a scalable AWS Landing Zone and the transition to a cloud-native microservices architecture met the client’s expanding operational demands. This partnership established a strong foundation for seamless operations, strengthening mutual trust and setting the stage for future collaborations.
Partnership in Detail: The project facilitated significant improvements in our technical approach, including the integration of advanced cloud solutions, system redevelopment, and a transition to microservices architecture. SmartDev’s ability to meet their complex scalability and operational requirements underscores our commitment to service excellence and adaptability.
Future Prospects: Both parties are excited to explore further enhancements, including leveraging AI for real-time data analytics, expanding system capabilities, and integrating new technologies to continue driving innovation. This partnership highlights the strong potential for ongoing growth and mutual success.
Let's Build Something Together
What is SmartDev?
A Swiss company built and managed by highly experienced Europeans with a dedication to technical excellence, passed on to promising Vietnamese developers. SmartDev has 02 outsourced development centres in Danang and Hanoi (Vietnam).
How big is your development team?
SmartDev has a team of nearly 450 people. Our experienced HR team has the technical knowledge to scale teams up and down as appropriate and find the relevant skills for your project.
How do I get a quote?
Put your email address in the form and an expert will contact you shortly after analyzing your business requirements. We sign an NDA to ensure the highest degree of privacy. We will then issue a comprehensive project proposal, including cost estimates, timelines and skills required for your project. Upon agreement, we will assemble your team and begin delivery within ten days.
Why choose SmartDev?
Experienced Global Delivery Practices
Delivering solutions to over 300 clients worldwide, SmartDev has a strong presence on four continents, making us a truly international software development company. We combine the expertise of highly credited global experts with the top engineering talent emerging from Vietnam
Cost Effective Services & Stability
SmartDev offers a blend of cost-effective solutions, agile methodologies, and a client-focused approach. Our proficient team ensures timely project delivery with exceptional quality. Moreover, as a Swiss-made company, we cultivate a people-centric and productive work environment, fostering stability for long-term client relationships.
Fintech & AI Excellence
Our Quality Promise
Our offshore development, onshore management model ensures that we have the correct blend of skills to meet your project needs. Our skills extend to Agile development processes and scrum methods, making sure our projects are always delivered on time to our clients' requirements. We are certified to ISO standard 27001.